I’ve been managing Google Adwords campaigns for political campaigns mostly but recently I stepped out into managing the Adwords campaigns for an IT consulting company. It’s a little bit of a challenge I’m not going to lie. More than only matching the search with the keyword I need to attract only business customer and cut out residential. So as you can image someone Googles “IT Help Desks” and they might be looking for a individual help desk, a personal help desk or a help desk to contract business services too. Wordstream Free Alternative In Ultimate SEO‘s struggle to compete in this expensive market I tried Wordstream out for a week and a half of so and thats really not enough time to get much actionable help. I was pulled into a sales demo consultation and sure it seemed like it could offer insights but WOW … the expense associated […]
Search Engine Marketing & PPC Metadata Studio Report Using Adwords, Google Analytics and Google Search Console All-In-One Template Google Data Studio Reports are some fun things. Here at Ultimate SEO you love visualizations and thats partially why we like Data Studio. Beyond the looks its also integrated easily with Google Sheets, Google Analytics and Search Console to name a few. These few though create a powerful free Search Engine Optimization PPC tool. You can check out the report directly by clicking the link above, here is an embedded look at the nine pages of live metadata thats basically always right. It’s nice to be able to pull in metadata from two very different Google tools. Lots of individuals know of Google Analytics and think it covers Google Search Console but it doesn’t and I’ll discuss that more in another post but the unique data from these sources can all mix to form one handy live […]
Well don’t totally forget the keywords but I think if you spend more than 5 minutes on keywords you’re going to be pretty surprised by some purported data I stumbled across. As you likely know Google uses about 200 factors in determining your sites ranking. I personally have place a lot of emphasis on speed […]
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Web Site SEO Visualizations
I’m a visual person as I believe most of us are which is why I am fascinated by these images of sites that I have visualized. Green dots are working pages, blue dots are redirects and orange dots are pages that don’t exist or are forbidden. The connecting lines represent link structure of a site. The larger a dot the more traffic it receives.